Big Pond Marketing

978.282.5445 drop us a line


Integrated marketing services for businesses, nonprofit organizations, and start-ups that need to build brand awareness and credibility, expand customer bases, and make SMART use of marketing budgets.


About Big Pond

Lisa Rigsby built and led Big Pond Marketing, a full-service boutique marketing agency for a decade before continuing on as a marketing consultant, retaining the name of her agency. Career experience on both sides of the agency-client relationship, a background in international business, and work with early-stage ventures give her a unique perspective to understanding — and solving — clients’ business challenges.

As a contractor, she steps nimbly into MARCOM teams, works solo, and assembles ad hoc project teams as needed.  She manages vendor and partner relationships with integrity, and always in her clients’ best interests.

Irrespective of scope and budget, Lisa’s service principles are consistent; active listening, informed recommendations and guidance, a solutions-not-problems attitude, and making the best use of resources to achieve results.

Areas of Expertise

  • Marketing Strategy & Planning

  • Brand Development

  • Creative Design

  • Content Development – Written & Visual

  • Inbound / Outbound Campaigns & Lead Nurture

  • Search Engine Optimization (SEO)

  • Digital & Traditional Advertising

  • Corporate Events, Conferences & Trade Shows

  • Social Media Management

What is your marketing challenge?

Let’s Chat


“Strategizing, creative brainstorming, always solution-focused…I count on this Lisa to help us stay competitive. She proposes promotions and ideas with the market data to back it up. And, always hears me out and gives thoughtful feedback.” Kelly Cirafice, Essentially Bare Cosmetic

The content marketing campaign developed and executed by Lisa Rigsby helped my company, Teak Media + Communication, reach thousands of qualified potential clients. In a year-long campaign, Lisa wrote content, designed graphics, created a number of downloadable guides, advanced our website’s SEO, improved our social media presence, created the best technological solutions for our unique needs, and taught my team about the process all along the way. She managed the smallest details, like list creation, as well as overarching issues, including following trends that were important to my company and its work in sustainable business. She helped our company host a number of webinars and a live event, she edited video, and she helped us promote all of our work through multiple channels. Lisa truly went the extra mile (again and again) to serve and to provide value to my company. I highly recommend Lisa Rigsby as a wise, thoughtful, and talented content marketing guru and overall marketing resource for businesses and teams.

Jackie Herskovitz Russell, Teak Media + Communication


  • ALG Active Learning Group
    Arcadia Technology, Inc.
    A Tender Place
    Basix Automation Integrators
    BCM Controls
    Cape Ann Savings Bank
    Cape Ann Trust & Financial Services
    City Express
    Crossfit Medusa
    Cultural Agility Leadership Lab

  • EMF Precision Fixed Plant Maintenance
    Essentially Bare Cosmetic & Laser Clinics
    Gloucester Education Foundation
    HMS Financial Group
    Houghton Mifflin Harcourt, The Learning Company
    Huntington Controls
    Karen Argetsinger, Collaborative Law & Mediation

  • Koo de Kir Architectural Interiors
    Les Films du Balibari
    Marteleron Telecommunications
    Mass Bay Credit Union
    The MAVEN Project
    Northeastern University
    D’Amore-McKim School of Business
    No. 06 Tuna Wharf
    Octo Telematics North America
    OnTrack Coaching & Consulting

  • Odyssey Opera
    OPTIMUM Center for Image Management
    Pedalin’ Fools Mobile Bicycle Services
    Northshore Arts Association
    Teak Media + Communication
    Robert Gulla Architecture
    Seaside Sustainability
    Zeus Packing, Inc. & Cape Ann Seafood Exchange
    #1 Security Company


Reach out about your current marketing needs, challenges, or upcoming project. Lisa Rigsby, Founder, Big Pond Marketing & Design
Call: 978.282.5445 Email Lisa

2 Main Street, 4th Floor, Gloucester, MA 01930