THE FIX 2018-08-14T18:12:14+00:00

Project Description

No Brief

This is a good example of running interference in ballet slippers on a muddy field. And, if only I could follow that sentence with, “Enough said.” This was a precarious situation wherein the client chose the service provider, and did not want me to supply a brief or direct the shoot. When I saw the first cut with the feedback, “Looks great!” I realized that I didn’t know that they didn’t know what they didn’t know.

When I got the green light to step in, I quickly discerned that the videographer really had no brief or direction apart from, “Keep the camera on the speaker.” Hence, no camera movement and no B-roll.

About My Work

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