Integrated Marketing Services

Big Pond Marketing & Design works with b-2-b and b-2-c businesses across a range of industries, often acting as an external marketing department.  Having been on both sides of the table – as a client managing agency relationships and as a trusted agency partner – founder Lisa Rigsby brings a broad-gauge perspective to marketing services and client management. An ardent problem-solver, she is valued for providing honest advice, consistent quality, and cost-effective, results-focused recommendations.   Examples of services:

  • Brand development
  • Integrated marketing strategy & planning
  • Inbound/outbound campaign development and lead nurture
  • Digital and traditional advertising
  • Content development
  • Event planning & management
  • Web & graphic design

“Strategizing, Ideating, Brainstorming, Collaborating – great skills to possess. Paired with a roll-up-the-sleeves-and-get-it-done attitude – a rare find.”

“Over the years, Big Pond has helped us stay ahead of the curve when many of our national competitors have disappeared in a competitive market. Their out-of-box thinking and programs have kept us on target. Lisa is truly invested in our success and keeping our brand authentic. ”
“I’ve had the privilege of working with Lisa while she managed international products at The Learning Company where she was based out of Dublin over a decade ago, and at Houghton Mifflin Harcourt when she assumed the role of Senior Director of Creative Services.

While building the division within HMH, Lisa assumed a leadership role in the strategy and execution of hiring critical resources, mapping our creative services plan across products and services and effectively building and managing our website. In meeting critical deadlines, Lisa was often the “go-to” manager to get things done on time and on budget. Sensitive to costs, Lisa provided much of her own hands on creative direction, often rolling up her sleeves to successfully construct critical art and design assets for products and services.

Lisa provided valuable people skills in maintaining high motivation within her group, effectively delegating responsibilities and maintaining performance metrics that collectively met and exceeded divisional expectations. It was apparent that over the years that Lisa created and maintained productive relationships with a valuable vendor network that contributed to her success.

When I began building the senior team at HMH, I searched for managers that I had success with in the past. Lisa is a bright, creative and an articulate manager and leader – an asset to any organization. ”

Tony Bordon, Strategy Consultant
The branding and messaging for the Cultural Agility Leadership Lab (CALL) was complicated because we were combining the strength of two highly-recognized organizations to appeal to a Fortune 500 audience and, while our value-proposition is very clear to us, we needed to launch with a brand that could convey that immediately to everyone else. Lisa really understood this and brought us there in all marketing touchpoints, without having a CALL team in place readily available for support or direction.
We had the pleasure of working with Lisa Rigsby during our first year of operations before we had in-house capabilities. She provided overall marketing and website guidance and was sensitive to our limited budget. She was resourceful and helpful in problem solving – especially when our outside developer designed a complicated website that required specialized expertise. She was professional, responded in a timely fashion and kept her sense of humor despite intensive time pressures.
Lisa Carron Shmerling, JD, MPH Executive Director, The MAVEN Project
Lisa was an asset to our team at a critical point in our lifecycle. She dug into the market head first, helped us develop a plan and executed. She’s strategic, thoughtful, creative, has outstanding insights into the value and importance of meaningful content for quality lead generation and, above all else, she delivers.
Nino Tarantino, CEO , Octo Telematics North America

Organizations Big Pond Has Worked With

ALG Active Learning Group
A Tender Place
Basix Automation Integrators
BCM Controls
Cape Ann Savings Bank
Cape Ann Trust & Financial Services
City Express
Crossfit Medusa
Cultural Agility Leadership Lab
EMF Precision Fixed Plant Maintenance

Essentially Bare Cosmetic & Laser Clinics
Gloucester Education Foundation
HMS Financial Group
Houghton Mifflin Harcourt, The Learning Company
Huntington Controls
Karen Argetsinger, Collaborative Law & Mediation

Koo de Kir Architectural Interiors
Les Films du Balibari
Marteleron Telecommunications
Mass Bay Credit Union
The MAVEN Project
Northeastern University
D’Amore-McKim School of Business
No. 06 Tuna Wharf
Octo Telematics North America
OnTrack Coaching & Consulting

Odyssey Opera
OPTIMUM Center for Image Management
Pedalin’ Fools Mobile Bicycle Services
Northshore Arts Association
Teak Media + Communication
Robert Gulla Architecture
Zeus Packing, Inc. & Cape Ann Seafood Exchange
#1 Security Company