Lisa Rigsby built and led Big Pond Marketing, a full-service boutique marketing agency for a decade before continuing on as an integrated marketing consultant, retaining the name of her agency. Career experience on both sides of the agency-client relationship, a background in international business, and work with early-stage ventures give her a unique ability to understand — and solve — clients’ business challenges.
As a freelancer, she steps nimbly into MARCOM teams, works solo, and assembles ad hoc project teams as needed. She manages vendor and partner relationships with integrity, in the best interest of a client. Regardless of the size and scope of work, Lisa applies the same principles to every project; effective listening, informed recommendations, a solutions-not-problems ethos, and making the best use of resources to achieve results.